Who Runs Cake's Facebook Page Reddit
Over the past week, Elizabeth Marek has been overwhelmed with phone calls and emails from news media about something she made that became an cyberspace sensation: a quirky, elaborate block.
Marek works total time out of her modest abode kitchen in Beaverton, Oregon, where she sculpts elaborate figures from fondant and construction chocolate with her happy toddler underfoot. The cake that caught the globe's attention had a very Pacific Northwestern season.
From the outside it looked for all the globe like a stump with an axe embedded in it. Amend yet, its spongy interior was plaid, a feat that required intricate geometrical layering of 3 unlike coloured cakes.
In the past year, Marek has moved definitively from baking cakes to instruction others how to decorate with online videos and in-person workshops. Marek and her web-designer hubby, Dan, were planning a gradual transition to a new website that collects all of her tutorials near decorative and novelty block-making. That all inverse when the video caught on.
"In days the Saccharide Geek Show Facebook folio went from 400 likes to over 12,000," Marek said. "We got 1,000 sign-ups from the website from people who would take never heard of me."
Once photos of information technology were posted to her website, the block caught the imagination of sites from Mashable to the Huffington Postal service and local tv.
Marek says she has "lost count" of all of the direct media inquiries she's fielded in the past week.
Before long it was in every corner of the internet. On Wednesday she laughingly said that, "Terminal night my husband told me, 'Your cake is on Reddit!'"
Equally a full-time pastry professional person with a strong cyberspace presence, Marek has had big spikes of involvement in other creations from her peer group in the "cake community". A zombie-themed attempt suddenly and inexplicably drew traffic a year afterward it was made. A burrito-shaped novelty got a lot of attention, almost all of information technology local.
Only the "lumberjack cake" has been a real watershed. "This is the commencement cake I've fabricated that was shared past people who don't care about block."
So why this one? She wonders if it stood out because then many cakes entreatment to a stereotypically feminine sensibility. "It's a manly cake. I didn't realise there was such a lack of cakes for men. It didn't occur to me earlier merely near cakes are aimed at women."
Marek came to cake-making circuitously. Every bit a kid, her father, a botanist, trained her to encounter the beauty in nature and supported her creative streak. "Fifty-fifty though we didn't have a lot of money, I e'er had art supplies."
Her creativity led her to pattern school, only she establish working as a graphic designer unrewarding. She blew off steam watching the Food Network. On cake-decorating shows, she saw a hobby that would satisfy her creative urges. She started making sculpted cakes for friends. One day a stranger asked her how much she would charge for a custom cake. She didn't know, but it got her thinking, "Could I accuse for cakes? Would people buy them?"
After her husband made her a website, the orders came flooding in and never stopped. She quit her chore but soon found herself so decorated running a baking business that "I was never making any cakes. They were all fabricated past my interns, and I all of a sudden realised I had get an office person."
Now she conducts cake-making workshops all over the United States and overseas. The viral attention helps, but the wearisome and steady building of reputation and an online brand is what pays the bills.
"Beginners call back that one cake is going to make your whole career. Next month no i will care virtually the plaid cake. People get over stuff really fast."
Other small businesses accept had products go viral in a way that changes the game for them – call back nigh the cronut or the three wolf moon T shirt – but it's seemingly impossible to predict which products will attain a sudden mass entreatment, specially with limited resources for market place research or advert.
Marek doesn't merits any power to predict what will take off and urges those who come up to her for advice to merely pursue the course that makes them happy.
"You lot don't really e'er know what will resonate with people," she says.
Source: https://www.theguardian.com/lifeandstyle/2015/dec/17/cake-reddit-viral-baker-elizabeth-marek-plaid-lumberjack-sugar-geek-show
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